The checklist
All 75 places, named in public.
Most visibility reports give you a count. This is the list itself, grouped by what it does for you, with how much each one moves the score. 41 are scored; the data suppliers at the bottom need a paid contract to post into, so they are reported and never graded.

Search and maps · 9
counts most
Google Business ProfileMost customers who find you locally find you here first.
counts most
Bing PlacesFeeds Bing, Windows and several AI assistants.
counts most
Apple Business ConnectEvery iPhone map search and Siri answer comes from here.
DuckDuckGo local
reported, not scoredReads Apple and Bing data, so it follows those two.
reported, not scored
HERE MapsPowers in-car navigation for several manufacturers.
TomTom
reported, not scoredUsed by satnav units and fleet software.
counts
WazeDrivers navigating to you use it, and claiming is free.
reported, not scored
Uber placesDrop-off search reads the same place data as Foursquare.
Garmin navigation
reported, not scoredSatnav units read the HERE and TomTom place data.
Social profiles · 9
Facebook page
counts mostSecond only to Google for local searching and messaging.
Instagram
countsWhere new customers check whether you look current.
LinkedIn company page
countsMatters for anything sold to other businesses.
TikTok
counts a littleFast-growing search tool for under-thirties.
YouTube channel
counts a littleVideo shows up inside Google results for your name.
X (Twitter)
counts a littleStill indexed quickly for brand-name searches.
Pinterest
counts a littleUseful where the work is visual — homes, print, décor.
Nextdoor
countsNeighbor recommendations, which is how local trades get hired.
counts a little
AlignableReferrals between local business owners.
Review sites · 5
Yelp
counts mostFeeds Apple Maps, Alexa and many AI answers as well as its own site.
Better Business Bureau
counts mostChecked by cautious buyers before they call.
Trustpilot
countsShows star ratings inside Google results.
Tripadvisor
counts a littleOnly relevant for food, lodging and attractions.
Sitejabber
counts a littleSmall but indexed for brand-name searches.
Local and city directories · 35
counts most
Yellow PagesStill one of the most-read general directories.
counts
MapQuestReads aggregator data; a wrong record here means a wrong feed.
counts
SuperpagesLong-standing directory with steady search traffic.
counts
Foursquare / PlacesFeeds Uber, Samsung and many apps behind the scenes.
counts a little
CitysearchOld but still crawled for city-and-trade searches.
counts
ChamberofCommerce.comRanks well for “<trade> in <town>” searches.
counts a little
MerchantCircleCheap consistency signal for the search engines.
counts a little
HotfrogFree listing that adds another matching record.
counts a little
CylexFree listing, indexed quickly.
counts a little
BrownbookOpen directory that other sites copy from.
counts a little
eLocalSends calls for service trades.
counts a little
EZlocalDistributes to smaller local sites.
counts a little
ShowMeLocalAnother free matching record.
counts a little
YellowBotAggregates other directories; errors spread from here.
counts a little
Local.comGeneral local search with steady traffic.
counts a little
OpendiInternational directory that mirrors listings.
counts a little
TupaloSmall review-and-map site that is crawled often.
counts a little
n49North American directory with free claiming.
counts a little
BubbleLifeNeighborhood news and business pages that index quickly.
counts a little
CitySquaresFree local listing that feeds several smaller sites.
counts a little
DexKnowsPart of the Thryv network alongside Superpages and YellowPages.
counts a little
FindOpen“Open now” searches read its hours data.
counts a little
iBeginLong-standing free directory with a clean claim flow.
counts a little
iGlobalInternational listing network; free to add.
counts a little
InfobelGlobal phone and business register used by data buyers.
counts a little
Insider PagesOlder review directory that still ranks on brand searches.
counts a little
Judy's BookLocal recommendation site with free business pages.
counts a little
LocalStackFree listing that mirrors into several partner sites.
counts a little
LocalmintOpening-hours directory searched on mobile.
counts a little
LocaltunitySmall local network fed by the big data suppliers.
counts a little
Look LocallyFree listing; part of the standard grader checklist.
counts a little
MerchantsNearbyMobile-first local directory.
counts a little
Trusted Local DirectoryAppears on the grader checklist; free to list.
counts a little
site.cardsDigital business-card pages that index fast.
counts a little
EXIT Where To?Highway-exit travel directory.
Trade and service directories · 6
Angi
counts mostWhere home-service buyers shortlist contractors.
Thumbtack
countsQuote requests come straight through it.
Houzz
countsRemodeling and design buyers start here.
Porch
counts a littleHome-project leads and a matching record.
BuildZoom
counts a littlePulls contractor licenses into public profiles.
Expertise.com
counts a little“Best in <town>” pages that rank well.
Business and credit records · 8
counts a little
PlacekeyFree place identifier that data companies match records against.
counts a little
ListYourself.netFree directory-assistance record — the 411 operators read it.
counts a little
Verizon 411Phone directory assistance, fed by the 411 record above.
counts
Dun & BradstreetCredit and supplier checks read this record.
Manta
countsLong-standing small-business register that ranks for brand names.
Crunchbase
counts a littleShows up on brand-name searches, especially for B2B.
Bizapedia
counts a littleMirrors state registration details.
Whitepages
counts a littlePhone lookups; a wrong number here misroutes callers.
Data suppliers (feed everything else) · 3
Data Axle
reported, not scoredFeeds hundreds of smaller directories; needs a paid feed to post into.
Neustar Localeze
reported, not scoredSupplies listing data to major search platforms.
Yext network
reported, not scoredPaid syndication network used by many agencies.
Each icon above is the site's own published icon, shown so you recognise the place at a glance. All company names, logos, icons and trademarks are the property of their respective owners and appear here for identification only — no affiliation, sponsorship or endorsement is implied.
A place being on this list does not mean your business should be on all of them. Your report marks the ones worth your time and the ones that are safe to ignore, and it never counts a blank as a failure when the listing genuinely cannot be created for free.
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