Merchant Visibility™

Reports that prove the work

The checklist

All 75 places, named in public.

Most visibility reports give you a count. This is the list itself, grouped by what it does for you, with how much each one moves the score. 41 are scored; the data suppliers at the bottom need a paid contract to post into, so they are reported and never graded.

Leadership team reviewing printed listing reports around a boardroom table

Search and maps · 9

  • Google Business ProfileGoogle Business Profile

    counts most

    Most customers who find you locally find you here first.

  • Bing PlacesBing Places

    counts most

    Feeds Bing, Windows and several AI assistants.

  • Apple Business ConnectApple Business Connect

    counts most

    Every iPhone map search and Siri answer comes from here.

  • DuckDuckGo local

    reported, not scored

    Reads Apple and Bing data, so it follows those two.

  • HERE MapsHERE Maps

    reported, not scored

    Powers in-car navigation for several manufacturers.

  • TomTom

    reported, not scored

    Used by satnav units and fleet software.

  • WazeWaze

    counts

    Drivers navigating to you use it, and claiming is free.

  • Uber placesUber places

    reported, not scored

    Drop-off search reads the same place data as Foursquare.

  • Garmin navigation

    reported, not scored

    Satnav units read the HERE and TomTom place data.

Social profiles · 9

  • Facebook page

    counts most

    Second only to Google for local searching and messaging.

  • Instagram

    counts

    Where new customers check whether you look current.

  • LinkedIn company page

    counts

    Matters for anything sold to other businesses.

  • TikTok

    counts a little

    Fast-growing search tool for under-thirties.

  • YouTube channel

    counts a little

    Video shows up inside Google results for your name.

  • X (Twitter)

    counts a little

    Still indexed quickly for brand-name searches.

  • Pinterest

    counts a little

    Useful where the work is visual — homes, print, décor.

  • Nextdoor

    counts

    Neighbor recommendations, which is how local trades get hired.

  • AlignableAlignable

    counts a little

    Referrals between local business owners.

Review sites · 5

  • Yelp

    counts most

    Feeds Apple Maps, Alexa and many AI answers as well as its own site.

  • Better Business Bureau

    counts most

    Checked by cautious buyers before they call.

  • Trustpilot

    counts

    Shows star ratings inside Google results.

  • Tripadvisor

    counts a little

    Only relevant for food, lodging and attractions.

  • Sitejabber

    counts a little

    Small but indexed for brand-name searches.

Local and city directories · 35

  • Yellow PagesYellow Pages

    counts most

    Still one of the most-read general directories.

  • MapQuestMapQuest

    counts

    Reads aggregator data; a wrong record here means a wrong feed.

  • SuperpagesSuperpages

    counts

    Long-standing directory with steady search traffic.

  • Foursquare / PlacesFoursquare / Places

    counts

    Feeds Uber, Samsung and many apps behind the scenes.

  • CitysearchCitysearch

    counts a little

    Old but still crawled for city-and-trade searches.

  • ChamberofCommerce.comChamberofCommerce.com

    counts

    Ranks well for “<trade> in <town>” searches.

  • MerchantCircleMerchantCircle

    counts a little

    Cheap consistency signal for the search engines.

  • HotfrogHotfrog

    counts a little

    Free listing that adds another matching record.

  • CylexCylex

    counts a little

    Free listing, indexed quickly.

  • BrownbookBrownbook

    counts a little

    Open directory that other sites copy from.

  • eLocaleLocal

    counts a little

    Sends calls for service trades.

  • EZlocalEZlocal

    counts a little

    Distributes to smaller local sites.

  • ShowMeLocalShowMeLocal

    counts a little

    Another free matching record.

  • YellowBotYellowBot

    counts a little

    Aggregates other directories; errors spread from here.

  • Local.comLocal.com

    counts a little

    General local search with steady traffic.

  • OpendiOpendi

    counts a little

    International directory that mirrors listings.

  • TupaloTupalo

    counts a little

    Small review-and-map site that is crawled often.

  • n49n49

    counts a little

    North American directory with free claiming.

  • BubbleLifeBubbleLife

    counts a little

    Neighborhood news and business pages that index quickly.

  • CitySquaresCitySquares

    counts a little

    Free local listing that feeds several smaller sites.

  • DexKnowsDexKnows

    counts a little

    Part of the Thryv network alongside Superpages and YellowPages.

  • FindOpenFindOpen

    counts a little

    “Open now” searches read its hours data.

  • iBeginiBegin

    counts a little

    Long-standing free directory with a clean claim flow.

  • iGlobaliGlobal

    counts a little

    International listing network; free to add.

  • InfobelInfobel

    counts a little

    Global phone and business register used by data buyers.

  • Insider PagesInsider Pages

    counts a little

    Older review directory that still ranks on brand searches.

  • Judy's BookJudy's Book

    counts a little

    Local recommendation site with free business pages.

  • LocalStackLocalStack

    counts a little

    Free listing that mirrors into several partner sites.

  • LocalmintLocalmint

    counts a little

    Opening-hours directory searched on mobile.

  • LocaltunityLocaltunity

    counts a little

    Small local network fed by the big data suppliers.

  • Look LocallyLook Locally

    counts a little

    Free listing; part of the standard grader checklist.

  • MerchantsNearbyMerchantsNearby

    counts a little

    Mobile-first local directory.

  • Trusted Local DirectoryTrusted Local Directory

    counts a little

    Appears on the grader checklist; free to list.

  • site.cardssite.cards

    counts a little

    Digital business-card pages that index fast.

  • EXIT Where To?EXIT Where To?

    counts a little

    Highway-exit travel directory.

Trade and service directories · 6

  • Angi

    counts most

    Where home-service buyers shortlist contractors.

  • Thumbtack

    counts

    Quote requests come straight through it.

  • Houzz

    counts

    Remodeling and design buyers start here.

  • Porch

    counts a little

    Home-project leads and a matching record.

  • BuildZoom

    counts a little

    Pulls contractor licenses into public profiles.

  • Expertise.com

    counts a little

    “Best in <town>” pages that rank well.

Business and credit records · 8

  • PlacekeyPlacekey

    counts a little

    Free place identifier that data companies match records against.

  • ListYourself.netListYourself.net

    counts a little

    Free directory-assistance record — the 411 operators read it.

  • Verizon 411Verizon 411

    counts a little

    Phone directory assistance, fed by the 411 record above.

  • Dun & BradstreetDun & Bradstreet

    counts

    Credit and supplier checks read this record.

  • Manta

    counts

    Long-standing small-business register that ranks for brand names.

  • Crunchbase

    counts a little

    Shows up on brand-name searches, especially for B2B.

  • Bizapedia

    counts a little

    Mirrors state registration details.

  • Whitepages

    counts a little

    Phone lookups; a wrong number here misroutes callers.

Data suppliers (feed everything else) · 3

  • Data Axle

    reported, not scored

    Feeds hundreds of smaller directories; needs a paid feed to post into.

  • Neustar Localeze

    reported, not scored

    Supplies listing data to major search platforms.

  • Yext network

    reported, not scored

    Paid syndication network used by many agencies.

Each icon above is the site's own published icon, shown so you recognise the place at a glance. All company names, logos, icons and trademarks are the property of their respective owners and appear here for identification only — no affiliation, sponsorship or endorsement is implied.

A place being on this list does not mean your business should be on all of them. Your report marks the ones worth your time and the ones that are safe to ignore, and it never counts a blank as a failure when the listing genuinely cannot be created for free.

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